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Pasco County deputies investigate jewelry store robbery at Tampa Premium Outlets

Posted at 12:42 PM, Jan 19, 2020
and last updated 2020-01-20 18:28:51-05

PASCO COUNTY, Fla. — Pasco County deputies are investigating a jewelry store robbery at the Tampa Premium Outlets.

Deputies said the robbery was at the Helzberg Diamonds Outlet. The supect was not armed and nobody was hurt.

Deputies said the outlets would be closed for about 45 minutes to an hour while there is an investigation.

“Very bold, I can’t imagine anybody going into a store— something you see on TV or action movies," said shopper Ralph Noel.

As of 2 p.m. on Sunday, the investigation is still underway, but the outlet has resumed its normal activities.

PCSO have released surveillance stills of the suspect. He's seen wearing an all black hoodie with sunglasses and blue gloves. The vehicle description is a gray or silver two-door Cadillac, with an FSU border around the license plate. The plate numbers were blacked out with painters tape.


It's the second time the Helzberg Diamonds Outlet has been hit. In May of 2019 a suspect posed as a customer before pulling out a sledgehammer and busting open the display cases. He took off with Rolex watches. He was later apprehended.

“Hire more security, get a thicker glass. Whatever they have to do to get the word out that this not the store to rob," advised Noel.

If anyone has any information on the incident, you are asked to call (727) 847-8102.