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'The Brady Bucs': Local businesses find opportunity with new-look Bucs

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Posted at 3:41 PM, May 04, 2020
and last updated 2020-05-04 17:58:36-04

TAMPA, Fla. -- Sports are on pause right now, but not the printing press for a local unofficial Tampa Buccaneers gear company.

Wayne Curtiss, president and founder of Smack Apparel, has a finger on the pulse of the Tampa Bay fan base.

“It is, in fact, a new day in Tampa Bay,” Curtiss reads off of a freshly printed shirt.

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“We kind of merged the old Bucco Bruce logo (with Tom Brady’s face). It’s been a big hit.”

When six-time Super Bowl champion quarterback Brady and tight end Rob Gronkowski joined the Bucs it created a new opportunity.

The newest shirt is a Brady Bunch theme.

“We’re kind of the new Brady Bunch, if you will,” Curtiss said. “So, we came up with the Brady Bucs.”

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Since COVID-19 hit, his business has been down, but not out. However, the printing press is not running five-days a week like it did before.

“Right now we probably print once a week, 72-150 shirts, sort of the demand online,” Curtiss said. “Our business has been based on sports and situations in sports. Not a lot of situations going on.”

‘Smack apparel’ is not the only local company having fun with the new look Bucs. Motorworks Brewing in Bradenton, has created a beer named after Gronkowski called “Go Go Gronkzilla.”

They say it’s “brewed with genuine New England tears.” That IPA is available beginning on May 8.