YBOR CITY, Fla. - At first, Kent Bailey was like any concerned Floridian, wanting to help victims of Hurricane Irma. It didn't take the president of Coppertail Brewing Co. in Ybor City to realize how he could raise money for hurricane relief. He'd do what he does best.
And he'd have beer buddies to help him.
In a rare moment of craft-beer competitors linking together for a great cause, Coppertail, Green Bench Brewing in St. Pete and 7th Sun Brewery in Dunedin have teamed up to make IRMA IPA, which will be released to the masses on October 16.
After hearing the buzz about IRMA beer, breweries in Jacksonsville, Palm Beach and Miami will also make the special concoction. Beer fans can consumer IRMA as a draft or in a can, with 100% of proceeds going to Feeding Florida, which is also accepting donations from folks who want to skip the brewski and help those in need.
Vendors across the country also wanted to help, donating hops, grains, labels, cans.
There's one more twist to the charity beer, which Bailey says will have Floridian hints of citrus and pine. The first letter of the hops used -- Idaho-7, Rakau, Mosaic & Amarillo -- spell out the nasty storm.