The company hopes to have the pilot program in place in Florida later this year.
NBC News interviewed Dr. Ashraf Gaffar, an assistant professor of engineering at Arizona State University, who studies automotive technologies. He agreed that digital license plates could offer some benefits but cautioned that they might introduce other problems.
“Driver distraction is one of the biggest killers of teenagers in the United States,” said Gaffar, who is not affiliated with Reviver. “Having one more thing to look at while we’re driving will take our eyes off the road for a second or two more, which will have some side effects.”
Gaffer also warned that electronic plates could be “fertile ground for hackers,” and could raise privacy concerns. He said more research is needed before the digital plates go mainstream.