"This is what's going on in major cities from coast to coast," said Mitch Baker.
Tampa's Riverwalk is giving birth again.
"They're deciding that the waterfront areas are a vital part of the city and the community and they're all being developed," said Baker who's visiting from St. Pete.
A new 314 unit apartment complex called The Pearl is just breaking ground in Tampa Heights.
"Certainly you talk about millennials wanting to move back into the urban core, but also you're seeing a lot of older people, empty nester, professionals who don't want to mess with a yard," said SoHo Capital spokesperson Kyle Parks.
SoHo Capital's project will have retail below-- that's where Elaine Taylor is opening her second Aveda salon. She's been in business on Davis Island for a decade.
"We will have a lot of job openings. We will have a separate men's area and a women's area so we will be hiring people who can work in a barber shop setting or stylists that can work in a conventional Aveda salon," said Elaine Taylor, co-owner of Studio Cabello.
The mixed use development is going up right across from Tampa Armature Works.
"From my understanding they're putting in a type of food court so that's nice, always to have options when you go to eat and as far as retail, that's the one thing it's lacking downtown," sad Rick Burgin who lives in downtown Tampa.
Tampa's oldest neighborhood is reinventing itself right on the river.
"It's back to being a neighborhood," said Tampa Heights homeowner Johnny Robinette. "Then I see people, the same people out everyday and we kind of wave, like, hey I know you. Hey!"
The Pearl is expected to be complete in Fall of 2017.