TAMPA, Fla. — Two new Fresco y Más grocery stores will open Wednesday in Tampa, helping fill a need for Latin grocery stores and traditional prepared food across the Bay Area.
Over the past two years, Southeastern Grocers, the chain's parent company, has converted several Winn-Dixie stores to Fresco y Más stores, molding the brand into the fastest growing Hispanic grocery store in Florida.
The first Fresco y Más store opened its doors on June 15, 2016, in Hialeah, Fla.
"The expansion of Fresco y Más reflects our ongoing commitment to being a destination our customers can count on," said Anthony Hucker, President and CEO of Southeastern Grocers. "At Southeastern Grocers we offer a product assortment that is personalized for each neighborhood while celebrating the unique culture of our local communities."
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Shoppers will immediately notice the enhancements throughout the new Fresco y Más stores, including bi-lingual store signage, a produce department featuring a farmer's market setting with a wider selection of tropical fruits, all-new Wall of Value section featuring weekly specials on items customers purchase most.
They also feature a new Dollar Zone in the store with over 600 everyday essentials for just $1, from grocery and cleaning to health and beauty, store reps said.
Other features include:
- An all-new café with an expanded seating area serving authentic Hispanic breakfast, pastries, drinks and hot and cold sandwiches.
- A newly updated "Cocina" (kitchen) offering daily specials of freshly prepared family favorites made from scratch.
- An all-new, full-service Latin butcher shop (Carniceria) offering an expanded selection of fresh, custom-cut meats to better serve customers.
- A renovated bakery department offering an expanded selection of Hispanic pastries and a wider selection of local baked goods, including flan, tres leches, croquettes and custom tres leches cakes, made fresh daily.
The two new Fresco y Más locations will open to customers on Wednesday, April 11, following a ribbon cutting ceremony at 8 a.m.
Customers can sample authentic Latin culinary favorites as they check out their new Fresco y Más store.
The first 500 customers to arrive at each grand opening event will receive a free mystery gift card valued between $5-$500, store reps said.