PINELLAS COUNTY, Fla. — Dax and Chris Hoover have their hands on almost every bottle of Bloody Mary mix they sell; it’s all part of building a family-owned business.
“You know it’s just two brothers, we make the product, we bottle it, we label it, we cap it, we sell it, we do pretty much everything from the ground up,” said Chris Hoover, one of the brothers behind, Blood Brothers.
Five years ago, they started selling their Bloody Mary mix at farmer's markets, and now you can find it at more than 50 businesses throughout Florida.
“We’re at that point where we needed to grow, we needed that support,” said Dax Hoover.
In 2020, Blood Brothers decided to add a big brother in, Big Storm Brewing.
“So, it’s going to be a lot easier to get those doors open, and I think people are going to be more willing to give us a shot now that we have some backing like that,” said Chris.
Big Storm President LJ Govoni knows what it’s like to pour your heart into a business. He was excited to partner up with a family that reminded him of his own.
“Economics aside, partnership aside, any of that stuff aside, it was we were working with another family, as we have our dream, they have their dream,” said Govoni.
Govoni believes both families are feeding off one another, and he hopes the overall business community can learn from their example.
“I think in 2020, 2021, you are going to see a lot more of these, whether they are virtual or real joint ventures, partnerships because the business climate is just changing so fast that it’s going to demand expertise,” said Govoni.