Gerber is looking for its next “spokesbaby.”
The company known for its baby food launched its 10th annual photo search on Feb. 5.
Gerber is encouraging parents or legal guardians of children from birth to 48 months to submit their little one’s photo and story for a chance to have their child serve as the company’s ambassador for the year.
Photos or videos must be submitted to the company’s online portal between Feb. 5 and Feb. 21 to be eligible.
Gerber says the photo search was inspired by countless photos sent by parents who see their little one in Gerber’s iconic baby logo.
“As we celebrate our 10th anniversary of Photo Search, we’re extremely proud to look back on all of the babies that we’ve celebrated and to continue Gerber’s long-standing heritage of recognizing that every baby is a Gerber baby,” said Gerber President and CEO Bill Partyka. “We always strive to make each year of Photo Search bigger and better than the last, and we encourage families all over the country to submit their little ones for a chance to be a part of this special year with us.”