When companies treat customers well, they often gain loyalty with those individuals. When companies act like a group of caring individuals rather than a faceless corporate entity, they can gain loyalty with people who may not had even heard of them before.
One such company, zulily, is gaining traction after a Facebook post about the company's surprising customer service was shared more than 28,000 times.
Kelly Blue Kinkel shared her experience of trying to return an item to online retailer zulily. When a coat ended up being a different material than she had anticipated, the company immediately offered her a refund. Then, when she asked about shipping it back, she was told, "if you know someone who needs a winter coat or if you would like to donate it to a charity, that would make us very happy."
See the full post below.
ABC Action News anchor Ashley Glass said she's had a similar experience with another retailer, Wayfair, that said she could donate some furniture that she wanted to return.