More than 400 people gathered to set a world record Wednesday in downtown Toronto.
People came from far and wide dressed like Albert Einstein; wigs, mustache and all, to set the world record for largest gathering of Einstein lookalikes.
Along with setting a world record, the event held at the Mars building also helped kick off a search for an idea that could change the world.
"The Next Einstein" is a contest open to anyone over 13 who thinks they have a great idea.
The winner walks away with $10,000, whether they're dressed like Einstein or not.