Cheetos launched its first-ever holiday cookbook, which features recipes from celebrity chefs.
According to a press release, "BON-APPE-CHEETOS: A Holiday Cookbook by Chester & Friends" launched on Thursday and features 22 recipes. Celebrity chefs include Anne Burrell, Richard Blais, Ronnie Woo and Casey Webb.
Some of the included dishes are the famous Flamin' Hot® Friendsgiving Turkey, Chester's Kickin' Cornbread Dressing, Chester's Cheesy Skillet Corn and Good, Better, Best Pumpkin Pie.
To get the limited edition book, you must donate a minimum of $35 to the World Central Kitchen #ChefsforAmerica COVID-relief fund. Some recipes will also be available digitally through PepsiCo Foods' newest online recipe hub, MoreSmilesWithEveryBite.com.
"For years the Cheetos brands' passionate fanbase has inspired us with their creative use of Cheetos as a cheesy, crunchy or spicy recipe ingredient, so we're thrilled to return the favor with these exclusive holiday recipes," said Rachel Ferdinando, SVP and Chief Marketing Officer, Frito-Lay North America. "Broader than Cheetos, we're seeing incredible trends of at-home mealtime occasions on the rise, so we created a PepsiCo Foods recipe hub that can serve as a one-stop shop for recipes ranging from Cheetos 'Mashed Paw-Tatoes' to Quaker Chocolate Brownie Oatmeal Cookies. It's sure to bring a smile to snack fans' faces this holiday season."
Starting Friday, you can also share your favorite Cheetos-inspired recipes on social media for a chance to win a hardcopy. Click here for details.