The Samsung Galaxy S8 is expected to be unveiled this week -- with a gaudy price tag of $850.
That's a LOT of money for a phone -- no matter the bells and whistles, pixels and cameras each gizmo might have.
Every year it seems as if a smartphone company is asking us for more brand loyalty -- but more $$$, too.
If you've had enough of the smartphone cha-cha, here are three lower-cost smartphone alternatives that both tech critics and users have heralded as champs.
MOTO G4
Price: $199 ($149 if you're willing to have lockscreen ads)
13 MP REAR CAMERA (which is even better than most iPhones)
5 MEGAPIXEL FRONT CAMERA
IMPRESSIVE BATTERY LIFE
WATER REPELLENT
16 GB STORAGE
MICROSOFT LUMIA 650
Price: $199
8 MP REAR CAMERA
5 MP FRONT CAMERA
GOOD SPEAKERS
NOT AS MANY APPS
16 GB STORAGE
And finally, if you just have to have an iPhone...
IPHONE 5S
Price: $249 (call around and purchase through surface providers)
8 MP REAR CAMERA
1.2 MP FRONT CAMERA
LCD DISPLAY
16 GB STORAGE