Black Friday retailers in the Tampa Bay area reported steady crowds but no long lines.
The Toys"R"Us in Citrus Park in suburban northwest Hillsborough County was busy all day, but customers waited no longer than 15 minutes. The store manager, Jessica Martinez, said online shopping has slowed the Black Friday frenzy.
"The foot traffic is not like before, but we still have the customers that love to come here to our store," Martinez said.
The store ran out of its supply of the popular Hatchimal early on, but many of the other popular toys were 30% and 40% off.
"The customers are enjoying the environment of the store," Martinez said.
Holiday shopping at JCPenney at Westshore Mall also was steady, but customers also reported short wait times to check-out. Popular items included a $30 drone and shoes marked down by $40.
"We are here looking for the best deals, and we got them," said shopper Laural Bernard.
Bernard received a lottery style coupon at the cash register for $100 off her purchase.
"We got shoes, shirts, and two pairs of pants," Bernard said.
Many retailers will continue offering Black Friday prices through Saturday..