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Vineyard Vines teaming up with Target to create lifestyle collection for the prep-obsessed

The line includes clothing, pet supplies and home decor
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Posted at 2:57 PM, Feb 28, 2019
and last updated 2019-05-07 09:05:56-04

Target is at it once again teaming up with a popular brand to create a limited-edition line. This time, it's the pink whale from Martha's Vineyard... as Target announces their collaboration with preppy lifestyle brand, Vineyard Vines!

The collection, designed to celebrate all things summer, will include more than 300 items and consist of apparel for all ages. They'll also offer outdoor goods, home goods, pet supplies, accessories and swim for the entire family. Not only will you be able to outfit your family in Vineyard Vines for Target, you'll also be able to accessorize man's best friend in the latest preppy styles.

Products in the line will be as low as $2 and cost up to $120, with most items under $35, according to a press release from Target.

“Vineyard vines is a brand that our guests know and love, and one that exemplifies our shared sense of optimism and joy through their use of bold colors and prints,” said Mark Tritton, executive vice president and chief merchandising officer, Target. “We worked closely with the vineyard vines team to create a collection of well-designed, affordable items that are meant to bring people together, whether it’s for a shared meal with friends or a family trip to the beach. Launching just as summer kicks off, this is the perfect collection to help our guests create lasting memories with family and friends, all season long.”

Check out the line here.

Vineyard Vines was founded in 1998 when brothers Shep and Ian Murray left their desk jobs to start selling neckties. After more than 20 years in business, the brand has become a staple for the coastal-chic and prep-obsessed.

“Our partnership with Target allows us to share our brand with more people than ever before,” said Ian Murray, CEO and co-founder of vineyard vines. Shep Murray, CEO and co-founder of vineyard vines, added, “We are excited to collaborate with Target, a brand that shares many of our same values including fun, optimism and innovation. We look forward to testing out new product categories and ultimately spreading our message of ‘Every day should feel this good’ in a new and fun way.”

"Vineyard Vines for Target" will debut Saturday, May 18, 2019.

Target is known for collaborations with big brands. Their past collaborations include TOMS, Lilly Pulitzer, Hunter and Marimekko.