Taco Bell is spicing things up by introducing new flavored tortilla chips to be sold in grocery and convenience stores.
Available in Classic, Fire and Mild sauce packet flavors, the chips will let fans enjoy Taco Bell taste in tortilla chip form.
The company says fans will see the familiar sauce packet designs and wisdom on the chips' packaging.
“This launch of our first line of sauce packet-inspired chips gives our fans a new way to access a taste of Taco Bell,” said Marisa Thalberg, Chief Brand Officer, Taco Bell Corp. “Our sauce packets are one of the brand’s most unique aspects and were the natural choice for both the flavors and packaging of our tortilla chips.”
The Classic flavor is described as salted and crispy, perfect for your dip of choice. The Mild flavor is seasoned with the bold flavor of Taco Bell's Mild sauce including hints of three chili peppers and cumin.
The Fire flavor is described as conveying the fiery flavor of Taco Bell's Fire sauce with hints of jalapeño, chili peppers and paprika.
The new chips will go on sale in May.