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Jif’s New Squeezable Pouch Makes It Even Easier To Get Your Peanut Butter Fix

Posted at 9:30 AM, Jun 04, 2020

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Ah, peanut butter. Most homes have a jar in their cupboard at all times, it pretty much goes well with everything (chocolate, bananas, even celery!), and it’s half of one of the most classic sandwiches ever created: peanut butter and jelly.

And now, Jif has come up with an even easier way to get peanut butter on everything you want to eat — a brand-new squeezable pouch! That’s right, no more mess from trying to get every last bit out of the jar, or your child needing help trying to get some on their own.

The squeezable pouch is 13 ounces, which is just a little less than a standard 16-ounce jar of peanut butter.

The J. M. Smucker Company

“Jif lovers enjoy their Jif in a variety of ways — in smoothies and snacks, as a key ingredient in cooking and baking, or even eating it ‘straight up’ with a spoon,” Jif’s Rebecca Scheidler said in a press release. “With our new squeezable pouch, we’re making it even easier and quicker for Jif lovers everywhere to get their Jif fix.”

Jif Squeeze Creamy peanut butter will be available at Target (online and in-store), Amazon and other retailers nationwide starting in July. If you’re so excited that you want to know as soon as you can get your hands on some,  you can sign up for email notifications on Jif’s website.

The J. M. Smucker Company

While this is new for Jif, there are other squeezable peanut butters on the market, though they are not as large as Jif’s.

Skippy’s squeezable peanut butter is sold nationwide at stores like Target and comes in an eight-pack of individual 1.15-ounce pouches.

The brand Justin’s also sells a variety of individual pouches of squeezable nut butters in stores and on Amazon. While they do have classic peanut butter and honey peanut butter, they also have a variety of almond butters and two flavors of cashew butters.


What is your favorite way to eat peanut butter?

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