Rotten Tomatoes to link audience ratings to ticket purchases

Posted at 8:56 AM, May 24, 2019
and last updated 2019-05-24 09:51:52-04

LOS ANGELES (AP) — Rotten Tomatoes is taking another step to verify that users posting a rating of a movie have actually seen it.

The review aggregator says Thursday that users who purchase tickets on Fandango will get a verified badge next to their review, beginning with films out this weekend like "Booksmart" and "Aladdin." The verified audience scores will also be displayed on Fandango, which owns Rotten Tomatoes.

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Fandango president Paul Yanover says in a statement that this step will increase consumer confidence in the sites.

Rotten Tomatoes' had been a place where trolls could post negative scores for films that hadn't been released, which happened recently to "Captain Marvel." The company responded by shutting down user reviews until a film officially hits theaters.

Exhibitors AMC, Regal and Cinemark will join later this year.