You've likely heard that things like razors and shampoo are much more expensive in their versions marketed toward women, but recent data shows the trend extends further.
The Department of Consumer Affairs (DCA) in New York City released a study on the true cost of being a female consumer. The study examined 800 products that were virtually identical, but offered options marketed at both men and women.
The study found women pay more for a product 42 percent of the time, while men's products are more pricey just 18 percent of the time.
Controlling for quality, items marketed to girls and women cost an average 7 percent more than similar products aimed at boys and men.
- Danielle Paquette, Washington Post
Federal data that shows women earn roughly 79 cents for every dollar paid to men for similar work, and that compounds the concern.
"It's a double whammy... You see in the aisles the issue is clearly applicable to consumer across the country," DCA Commissioner Julie Menin told the Washington Post .
The result of this gender-based marketing and pricing is effectively a "gender tax" -- estimated to total thousands of dollars annually for female consumers beyond what male consumers pay.