Tampa tech startup puts new spin on laundry

Posted at 10:09 AM, Jan 11, 2016
and last updated 2016-01-11 19:01:48-05

A Tampa-based tech startup is putting a new spin on laundry.

The Washlava startup's mobile app allows users to locates stores, reserve machines remotely, activate and pay for washers and dryers with the touch of a button on a mobile device, and interact with store personnel remotely to request and purchase services such as wash, dry and fold.

Washlava founder and CEO Todd Belveal came up with the concept in 2014 after thieves broke into the laundromat, which was then known as Tampa's Continental Carrollwood Laundromat, and stole thousands of dollars worth of quarters.

The company has raised $1.8 million in funding for their patent-pending mobile app.

Belveal and his team are using the Carrollwood Washlava location to test operational strategies but the app function is not available at this location.