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Pinellas County business reinvents itself to stay alive during COVID-19

Posted at 1:01 AM, Mar 25, 2020

PINELLAS PARK, Fla. — A Pinellas County business is making changes to its model because of the coronavirus.

Nook & Cranny is a DIY workshop in Pinellas Park.

Customers first pick out the workshop they want to do. Then they come into the building and complete the project in a group setting.

All of that came to a halt when the government recommended no more than 10 people gather together in any place at one time.

"We switched over to shipping because we had so many people that had reached out to us asking us to do so, " explains owner Tiffany Patterson.

So, they got creative.

"It's something we've talked about for years and we kind of just got pushed into it and that's the silver lining with this," explains Patterson. "And it has taken our business to a different direction and we're able to help people back."

Nook & Cranny is truly a family. Tiffany and her mom are owners, Dad is the carpenter and four friends work there.

"The soul of our business is really the fellowship and experience that you get when you're in here. So, what we're trying to do is live videos, show you how to do the project once it gets in your hands at home. I'm hoping that my goofy persona kind of translates with that and people still get that experience," says Patterson.