PINELLAS COUNTY, Fla. — When the beer starts to flow at Hidden Springs Ale Works in Tampa, you might get something bright and the pink beer you get in your goblet is just as colorful as the can it comes in.
"We like to use pretty vibrant colors and make it eye catching," says Joshua Garman.
Joshua Garman, co-owner of the brewery, says when Hidden Springs opened four years ago, they didn’t know what they wanted the brand to be.
They knew they were brewing up good beer. But, what sets craft breweries apart is what you see before you even take a sip.
Arielle Chorman says, "drawing for a career and putting it on a beer label, that's awesome."
Arielle Chorman draws, paints and whips up labels for Hidden Springs. After Chorman and Garman met through a beer group, the two realized they were a perfect match for business. Chorman, better known as Arielle Katarina to her social media fans, really solidified the look for the brewery.
"The guys at the brewery love shenanigans so I just like to keep that funny element and not take it too seriously," says Chorman.
Normally, she can turn these pieces of artwork into labels in just a day. She’s designed about 60 labels in just a year and a half. The cans are so popular that they’ve become collectors items.
"I'll get pictures all the time of people putting them in their fridges and putting them on their notebooks," explains Chorman.
With almost 14,000 fans on their Instagram the cans have become just as big a selling point as the beer inside.