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Road safety group Vision Zero to rally along MacDill Avenue for pedestrian safety

Posted at 6:43 AM, Apr 01, 2019
and last updated 2019-04-01 19:11:52-04

TAMPA, Fla. — Vision Zero, a road safety group in Hillsborough County, will stage a rally on Monday on a busy stretch of MacDill Avenue in Tampa where a 67-year-old pedestrian was struck and killed last week.

The busy stretch where Vision Zero is hoping for pedestrian safety is near Macfarlane Elementary and Macfarlane Park, so there’s a lot of traffic, a lot of kids and a lot of concern.

Vision Zero, which aims for “zero fatalities” on all roads and travels the county looking for trouble spots, will be reminding drivers to stay alert to pedestrians and mind the speed limits (35 mph normally, 20 mph when school is in session).

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“We’re surrounded by people walking and biking and other motorists and motorcycles,” says Vision Zero’s Gena Torres. “And when someone dies, it’s someone’s loved one. We don’t want to hurt someone. We want to be more alert.”

Vision Zero will be making suggestions to Hillsborough County about this portion of MacDill Avenue, including adding more crosswalks, particularly those with flashing lights.

If there’s a dangerous road in your neighborhood that needs attention, you can contact Vision Zero at