The Florida Fish and Wildlife Conservation Commission isn't seeing the amount of hunting and fishing licenses they would expect to see with the state's growth.
In a FWC conservation commission meeting this week in Orlando the agency's Executive Director Nick Wiley said they will begin efforts being called "3R" that would mean recruitment, retention and reactivation.
Part of the goal would be to reach out to millennials -- and rely on programs through marketing to get more people involved in Florida's recreational activities.
State hunting and fishing licenses are a big part of the FWC's budget, and they worry if the customers who are fishing now aren't here, they won't have anyone to carry on.
Fishing from a shoreline in saltwater is a free permit -- but, annual saltwater fishing is $17.
For a price listing of other licenses for anglers, click here.
Along with the concern of anglers, the FWC mentioned only 1% of people hunt in Florida -- and they rely on that too.
The FWC plans to have a better idea on how they will attract and keep anglers and hunters by February first of next year.
To see more on the meetings you can watch them here.