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Toys 'R' Us website open for business, operated by Target

Posted at 9:52 PM, Oct 08, 2019

As Toys 'R' Us continues eyeing a return to retail, the Toys 'R' Us website is functional once again thanks to Target.

On Tuesday, the Toys 'R' Us website relaunched with games, action figures and a full selection of toys. The inventory comes from Target, which bolstered its toy selection following Toys 'R' Us ceasing operations in 2018.

And ordering from Toys 'R' Us provides the same type of shopping experience as using Target's website. Those who have Target credit cards can make purchases through the Toys 'R' Us site. Also, customers can use Target's in-store pickup service.

“Target’s leadership in toys, digital and fulfillment are an unbeatable platform for Toys“R”Us to reconnect with their fans while we introduce them to the ease and convenience of shopping at Target,” said Nikhil Nayar, senior vice president of merchandising, Target. “By applying our capabilities in a new way with Toys“R”Us, we can serve even more toy shoppers, drive new growth, and build on our toy leadership.”

Tuesday's announcements comes months after word of a Toys 'R' Us relaunch was announced , with the goal of opening six retail locations by Christmas. While it is unclear if those stores will come to fruition, Target announced that it will "power" two experimental Toys 'R' Us branded stores in Houston, Texas and Paramus, New Jersey.