We all know of those annoying commercials in a movie theater, telling us over and over again to turn off our phone.
But you may not need to turn it off in some theaters, says the CEO of AMC, according to Variety.
Adam Aron, who's been the company's CEO for just four months, said he'll try to get millennials to come to more movies, and one possibility for doing that would be to allow texting and cellphone use.
"When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow," he said. "You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life."
But Aron quickly backed off.
NO TEXTING AT AMC. Won't happen. You spoke. We listened. Quickly, that idea has been sent to the cutting room floor. pic.twitter.com/JR0fo5megR
— AMC Theatres (@AMCTheatres) April 15, 2016