Pizza chain Papa John's is no longer the official pizza of the NFL.
Papa John's CEO Steve Ritchie told investors Tuesday that the company and the league made the decision mutually stating that it was in the company's best interest, according to ESPN.
"While the NFL remains an important channel for us we have determined that there are better ways to reach and activate this audience," Ritchie said. "Thus we will shift our marketing for the broader NFL sponsorship to focus on our partnership with 22 specific NFL teams, a significant presence on league broadcast and digital platforms and on our relationships with many of the league's most popular players and personalities."
Joint statement from NFL & Papa John’s on Papa John’s giving up official pizza sponsorship. pic.twitter.com/KVAW3QNSA1
— Darren Rovell (@darrenrovell) February 27, 2018
Papa John's has been the official pizza of the NFL since 2010.