Alligator Brewing is offering one free beer to anybody who brings in two tickets to white supremacist Richard Spencer's speech at the University of Florida on Thursday.
“We unfortunately can’t stop him from bringing his hate to Gainesville,” Alligator explained in an Instagram post announcing the campaign, “but we can empty the room so his disgusting message goes unheard.”
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With 800 tickets available for the event, The Huffington Post reports the brewery could be handing out as many as 400 free pints of beer.
The Miami Herald reports those tickets are being handed out on a first-come, first-served basis by Spencer's National Policy Institute, a Southern Poverty Center-designated hate group.
Spencer is aware of the scheme and told The Miami Herald that he's "going to have a system in place to combat that." He did not elaborate on his plans, however, for making racism more appealing than free alcohol.