The fashion, seen on the carpet, sets trends for the entire year and fill shops like Tampa's longest running local boutique, Apropos.
Owner Patti Christen is donating anchor Sarina Fazan's dress for the biggest local Oscar bash at the Tampa Theatre.
"I was so happy. I was so happy!" exclaimed Christen.
And what warmed Christen's heart the most, the gown will be going to charity.
"I think it is wonderful," said Christen.
Even more special on this 4th annual tradition? The dress will not only go to a girl in need, but this year's recipient is Trinity New Life Church.
The church is one of 375 congregations around the world taking part in Tim Tebow's Night to Shine, a prom for disabled adults.
"You are double hitting it. Like the most needy and in my eyes the most special of our population that need it absolutely the most right now," said the churches co-prom director Kala Hamilton. She also couldn't conceal her joy on getting the gown.
"That is awesome! We are just this tiny church in Odessa! To pick us! But, that is where lives are touched in these little churches," said Hamilton.
So which dress will it be? It's up to you!
Christen asked her fashion buyer, Kay Redid, to weigh in on this year's top trends and top three picks for Sarina.
A black sequin cold shoulder designed by Johnathan Kayne, retailing at $600.00.
"This defines old Hollywood," said Reid.
A style embraced by stars like Sharon Stone.
Or, a Faviana priced at $348.00. The red not only the color of confidence.
"The sleeves are ruffled and this year that is the biggest trend, unique sleeves," said Reid.
A look we may see on A list celebrities like Nicole Kidman.
The third pick a silver sequined gown also by Faviana. The dress retailing at $460.00
"This is more of a younger Hollywood look," said Reid.
Something comparable a star like Charlize Theron might choose.
Which ever dress is chosen, the gratitude is priceless.
"We have to beg for dresses, especially for these beautiful gowns," said Hamilton.
"I want to help them and your dress will definitely help them," said Christen.
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