But at the same time, Amazon has just begun raising the price of Prime membership, leading some to wonder if it is still worth it.
A one-year membership to Amazon Prime is rising $20, from $99 to $119 (it was $79 a year until 2015). The rollout, like with many Amazon changes, will be gradual, so you may see not see it on your bill for a few more months. Monthly memberships are rising $2 per month.
Some Prime members we spoke with, like Linda Sanders, are not sure they are going to renew, saying enough is enough.
"That's too much," Sanders said. "I will not make enough purchases to you know, cover that. I'm not going to do that."
At one lunch table in downtown Cincinnati, Riley Miranda said Amazon Prime has gotten too pricey for her.
"I personally don't think it's worth it," she said.