The Jack Daniel's distillery in Tennessee is expanding to meet global demand & produce new products
10:08 PM, Aug 22, 2013
The parent company of Jack Daniel's has announced a $100 million expansion plan.
It'll be the largest single production expansion in the 147-year history of Jack Daniel's.
The expansion will lead to more stills and barrel warehouses. Whiskey is stored and aged in 55-gallon oak barrels. Jack Daniel's General Manager John Hayes says the distillery already has four working stills.
The expansion is also expected to create about 90 new jobs at the distillery in Lynchburg, Tennessee.
The company currently has more than 430 employees there.
The commissioner of the Tennessee Department of Economic and Community Development is Bill Hagerty.
He says the state is working on an incentive package for the expansion, but details are still being worked out.
Construction on the expansion is set to start this fall.
The work is expected to be finished in two years.
The new facilities will use the same cave water source as the current facility.
The company says the same water will help keep all of Jack Daniel's products consistent. The company has a new 10-million-gallon holding tank so it'll have enough cave water even during a drought.
Overseas demand for American whiskey and bourbon is climbing. Sales of Jack Daniel's products have increased over the past decade as the brand spreads to more countries.
Jack Daniel's whiskey is the best-selling American whiskey brand worldwide. The company sells about 11 million cases every year in more than 160 countries.
Sales of Jack Daniel's Tennessee Honey were driven by introducing the brand to the United Kingdom, Australia, Poland and South Africa.
Jack Daniel's parent company is the Brown-Forman Corporation. It's based in Kentucky.