BRA Day put lights on women who need breast reconstruction after cancer, but can't pay for it

My Hope Chest raises funds for women after cancer

Alisa Savoretti, breast cancer survivor and founder of My Hope Chest, is busy loading up last minute supplies for her annual fundraiser Hope Floats.

"The American Society of Plastic Surgeons declared the third Wednesday of October Breast Reconstruction Awareness day, aka Bra Day. As a result, My Hope Chest, which has been working for 10 years restoring women's breasts through breast reconstruction, declared an event and we call it Hope Floats on Bra Day," Alisa said.

These are pictures of the fundraiser from last year. The event tonight is at Whiskey Joe's but
Alisa wanted to grow the event by inviting local businesses to plan bra day events of their own.

The Vinoy Renaissance in St. Petersburg is selling My Hope Chest jewelry and giving 100 percent of the proceeds to the charity and giving partial proceeds from other food and drink like this pink colored martini and this pink bomb dessert.

Jonathan Sullivan is the Operations Manager of Food and Beverage for the Vinoy.

"We actually had a few guests who have even given a cash donations in support of what we're trying to accomplish.

The money raised goes to help fund reconstruction surgery for the waiting list of women in need. 

"Linda, you would know as a breast cancer survivor having a portion of your body removed to save your life.  I spent three years as a young single woman minus one breast, searching and searching locally national of how I was going to get funding . It's devastating. It's depressing and you are hopeless - thus the name My Hope Chest," Alisa said.

Alisa hopes more businesses catch on and participate next year in Bra Day, to help fund reconstruction surgery for breast cancer survivors who can't afford the very last step. Alisa says other businesses involved this year include The Don Cesar, The Omni Group and The Nielsen Company.

For more information on My Hope Chest:



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