ELIZABETH MAYHEW REVEALS THE MOST INNOVATIVE CONSUMER PRODUCTS OF 2018!
Mayhew discusses the results of the annual ‘Product of the Year’ awards; shares her must-have items that should be on everyone's list this summer
Product of the Year is the largest consumer product award that rewards innovation and is voted on by real shoppers. Established 30 years ago, Product of the Year currently operates in 37 countries with the same purpose: Guide shoppers to the best products in their market and reward manufacturers for quality and innovation. Backed by the votes of 40,000 consumers, the distinct red Product of the Year logo serves as a shortcut for shoppers in the supermarket, saving them time and money. Product of the Year accepts entries every year that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product being chosen by consumers as a winner in its category through a nationally representative research study by Kantar TNS. For more information please visit: www.productoftheyearusa.com