Robert Irvine is a Chef & TV Personality, host of Food Network’s "Restaurant Impossible.” Robert is also the Founder of the Robert Irvine Foundation which benefits our nation’s first responders. Robert also has his own protein product line, FITCRUNCH, which is available nationally online and locally at retailers such as Publix.
Robert’s protein bar company, FITCRUNCH, launched “Crunch For a Vet” campaign for the second year in a row. The challenge is a campaign to raise $15k for the Robert Irvine Foundation. FITCRUNCH asks folks to post a video on social media of them performing crunches with the hashtag #CrunchForAVet; for every crunch performed FITCRUNCH will donate $1 to the RI Foundation (up to $15,000) going toward the purchase of a power wheelchair for a wounded veteran.
The Robert Irvine Foundation benefits our nation’s first responders. This includes medical, firefighters, police officers, military and more. All facets of Robert’s business contribute back to the Foundation. Throughout the COVID-19 pandemic, the Foundation has supported the frontline heroes that worked to keep our Nation safe such as Friends of Firefighters and veteran families that were directly impacted by the pandemic.