(Broadry Newsroom) — Samantha Emmett wanted to avoid the 40-minutes it takes to shampoo, dry, and style her hair. "I really wanted to save time in the morning, so I started looking into hair care products, "says Emmett. She then discovered dry shampoo products to help refresh her hair — without washing. "It's really easy to use. It soaks up all the grease and makes your hair look good." Heather Berry, head of marketing for multi award-winning dry shampoo brand COLAB says more are using dry shampoo than ever before. The brand just announced a new innovative dry shampoo product, Overnight Renew. The spray is designed to refresh hair while asleep. "Our Overnight Renew formulation is a total game changer. This has two different types of starch, so it's going to absorb all those oils while you sleep. It's got panthenol to condition the hair, so you end up with soft, sleek, shiny hair. It also has pink clay to detox, so it is beneficial for the scalp. It's incredible," says Berry.
Recently, COLAB also super sized their Original Fragrance, now available at Walmart.
As for Emmette, she's hooked. "It works for me."