Kraft foods is removing artificial dyes from three varieties of macaroni and cheese

NEW YORK - The recipes without the dyes will be for varieties that come in child-friendly shapes including SpongeBob Squarepants, Halloween and winter shapes. 

Two new shapes will also be added.  

The artificial dyes will be replaced with spices such as paprika for coloring.  The new recipes are expected to begin shipping out to stores in early 2014.

Kraft says it's looking to improve the nutritional content of the products. 

An online petition asking Kraft to make such a change has collected nearly 350,000 signatures. 

It was posted in March on the website

The change will not affect Kraft's plain elbow-shaped macaroni and cheese with "original flavor."

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