As the beginning of a new school year draws closer and closer, so does the start of football season and with that, a new campaign.
Last year, the University of South Florida ran with the "Get on the Bus" campaign , promoting new head coach Willie Taggart.
This new season's campaign for the University of South Florida football team boasts a brand new hashtag to drum up excitement for the new season, #LiveGreenAndGold.
The official Facebook page of the University of South Florida posted the new commercial for the campaign on Friday asking fans who attend games to use the hashtag to submit their own video footage that could be used on the next version of the commercial.
USF opens the season Saturday, August 30 against Western Carolina University at Raymond James Stadium at 7:00 p.m.
Click HERE for the full 2014 USF football schedule.