NEW YORK - Facebook is launching a new service called Gifts which, as its name suggests, lets users send chocolate, coffee, socks and other real-life presents to one another.
Facebook Gifts will be available Thursday to a subset of users in the U.S. Users will be able to click on a "gifts" link on their Facebook friends' pages. This will display presents they can purchase, such as a Starbucks gift card, cupcakes or a teddy bear.
The recipient will be notified through Facebook to enter a shipping address for the presents. Facebook Inc. will take a cut from each item sold.
Facebook Gifts is the result of Facebook's May acquisition of Karma, a startup based in San Francisco. Karma's mobile app let people send gifts to their friends on the go.