E.W. Scripps launching live video programming on mobile devices in nine U.S. markets

Tampa is among the launch cities

CINCINNATI - The E.W. Scripps Company, the parent company of WFTS and abcactionnews.com, announced Thursday it will become the first TV station group in the nation to deliver live video programming to mobile devices.

The launch will occur in the nine markets the company owns television stations: Detroit, Phoenix, Tampa, Cleveland, Baltimore, Kansas City, Cincinnati, West Palm Beach, and Tulsa.

Users who download the mobile application for their local Scripps station will be prompted at certain times - such as during breaking news events or occurrences of severe weather - to view streaming content.

Clicking on the prompt will open a media player that will show either a simulcast of the station's on-air content or special coverage tailored to small screens.

The technology is to be made available this month on iPhones, iPads, devices using the Android operating system and certain BlackBerry devices. The content will also be viewable over mobile Web browsers.

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