Apple (APPL) says it has sold 9M new iPhones since Friday
10:06 AM, Sep 23, 2013
NEW YORK - Apple says shoppers snapped up 9 million of its newest iPhones since the devices were launched Friday, and that demand is exceeding supply. Its shares jumped 6 percent in premarket trading.
Apple says the two new models gave it its strongest iPhone launch ever. The company began selling the low-cost 5C and top-of-the-line 5S on Friday.
The company says demand for iPhone 5s has exceeded the initial supply, and many online orders are scheduled to be shipped in the coming weeks.
Wall Street hadn't been enthusiastic about the new models, which were unveiled earlier this month.
Shares of Apple gained $28.10, or 6 percent, to $495.51 in premarket trading. The Cupertino, Calif., company's stock is down about 12 percent in 2013 and has lost almost third of its value over the last year.