Sweetbay supermarkets make transition to Winn Dixie

Change adds 42 Winn Dixies in Tampa Bay

Dozens of Sweetbay supermarkets are in the process of being turned into Winn Dixie stores.
 
Rose Renedo has shopped at one of those stores, a location on Armenia Avenue, for more than 10 years. She visited every day this week to fill her cart with discounted groceries. 
 
"My refrigerator is full," Renedo said.
 
Items have been marked down at the 4056 Fiesta Plaza location because it will close Saturday and reopen April 11. 
 
"I'm sorry to see them go, but I'm looking forward to Winn Dixie," Renedo said.
 
She's also looking forward to seeing familiar faces. That's because former Sweetbay employees at the store will start when it reopens.
 
"They're excellent with the customers," Renedo said.
 
That will also be the case at the other locations making the transition. 
 
Jacksonville based Bi-Lo Holdings, Winn Dixie's parent company, bought the Sweetbay chain last year. Last month they began re-branding stores as Winn Dixie. 
 
By mid-April the switch should be done, adding 42 Winn Dixie stores in Tampa Bay. 
 
Some stores have already made the switch. The Sweetbay on Martin Luther King Junior Boulevard in Seffner opened Friday as a Winn Dixie. 
 
"So far the prices look good," shopper Harold Rossiter said.
 
Inside the store aisles were rearranged, shelves were stocked with Winn Dixie brands and employees were retrained. 
 
"I think they did a nice job of decorating," Rossiter said.
 
"The store basically looks the same," shopper Jeff Cox said. But looking the same doesn't mean it is the same.  "I liked it better when it was Sweetbay. It seems like the salads that I come to get have gone up in price and it's not as good of a value."
Print this article Back to Top

Comments