In St. Pete's Grand Central District, the news couldn't be better for May Coyle. "We've had a lot of people come in and say, 'This year it's all about local,'" she said.
She has owned RoCo Traders since 2002. "We are the people who live in this city, we support this city," Mary said.
In cities everywhere, people are showing their support to small businesses like Mary's. Small Business Saturday is a fairly new shopping tradition. It started in 2010 and always falls on the Saturday between Black Friday and Cyber Monday.
Like the big box stores, these small businesses are offering deals to entice people to come in. Last year experts say small businesses raked in over $5 billion in sales this day.
"When you come down to a small business, you find things that are just one of a kind," Oksana Jordan said.
Most of the people in the Grand District area say it's very important to support small businesses there because it helps fuel money back into the local economy. "Money that you're spending with your small businesses helps out other small businesses in the area," Denine Mackie said. She is the Assistant Manager at Suzettes on Central.
Supporting small businesses is extremely important in the Grand Central area because they make up the majority of the economy there. "It's a very artistic area so you find a lot of unique items that you might not find anywhere else," Denine said.
That uniqueness will hopefully keep shoppers coming back year-round.