The slogan for Patchington's, a clothing and accessories store for women, is "It's all about you." But for the next week, it's all about others.
Tuesday kicks off Patchington's Trade-In Event, a clothing drive that for 12 years has benefited domestic violence victims. For each item donated, a certain percentage will be deducted from the purchase of a new item.
Bobbie Tafelski is the store manager of Patchington's at the Northwood Plaza in Clearwater. She said shoppers are drawn to the event.
"This is a way for us to think about their plight and what they need and a chance to help," she said.
Donations collected at three Patchington locations in Pinellas County are distributed to The Haven of RCS and CASA, shelters that embrace victims of domestic abuse during what are sometimes their darkest hours.
"I cannot even imagine what they must be going through," said Jean Stailey of Clearwater, who was dropping off a bag of clothes.
For the women who donate, it's about knowing you were there a fellow woman in need.
"A woman needs to feel good. And to feel good, you want to look good. And if they lose everything when they leave, this is a wonderful thing that would let them feel good about themselves again," explained Judy DePetrillo of New Port Richey.
Victims are often able to browse and select clothes to their liking as they try to piece their lives back together.
"That's very dignified and very empowering for them to come and pick out what they like. Instead of sifting though a bag of donations that may show up, they can come and shop just like everybody else," said Erica Wiedemann of The Haven.
CASA and The Haven help more than 10,000 victims of domestic violence each year.
"What you're giving has value. It's going to go to somebody that needs it now," said Tafelski.
Patchington's has three locations in Pinellas:
- 2520 McMullen Booth Road in Clearwater. 727-791-7989
- 280 Indian Rocks Road in Belleair Bluffs. 727-586-6196
- 5901 Sun Blvd. W. in St. Petersburg. 727-865-0767