NPR: Planting brain seeds during voter reminder phone calls found to be effective

If you get one of those get-out-and-vote reminder calls before heading to the polls, pay close attention to the questions, because there's a chance that psychological seeds are being planted in your mind to influence your behavior.

A few days before the primary between Barack Obama and Hillary Clinton in 2008, some Pennsylvania residents received calls with carefully crafted questions created by behavioral psychologist and Harvard professor Todd Rogers, NPR reports.

Questions like, "What do you think you'll be doing before you head to the polls on Tuesday?" and "What will you do after" were asked, and Rogers says they were chosen for a very deliberate reason.

Rogers theorized that based on cognitive psychology, making someone think through a moment that they plan to have, like walking through their agenda on voting day, makes it more likely that the person will follow through when the time to complete the action comes.

The randomized test in Pennsylvania compared a group who was questioned with standard questions against those who got Roger's planning questions.

Research found those who answered the planning questions were twice as likely to vote than those who didn't.

Read more here: http://n.pr/NDUolt

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