It's a cooler with almost a dozen bells and whistles (blender, speakers, charger) and it appears by its massive backing that thousands agree it is indeed the "Coolest Cooler," like the name implies.
An Oregon-based Kickstarter campaign for the newest, "coolest" version of the standard cooler hoped to drum up $50,000 for the project. Instead, it's received more than $12.6 million, and with hours left on the campaign, that number's still climbing.
Some of the features, along with the built-in blender, waterproof speakers and USB charger, include a bottle opener, light, and even a cutting board.
You can check it out here for yourself and maybe even get one for next season's tailgate. So what do you think: Is it the "coolest" cooler?
A lot of people sure think so.