A new plus-sized swimsuit design by one fashion blogger is turning out to be wildly successful with shoppers.
Plus, it's creating a buzz on the internet.
The Swimsuits For All line of swimwear has piqued the interest of thousands of women. Earlier this month the entire stock sold out in a matter of hours online.
It's been nicknamed "fatkini" online.
Designer Gabbi Gregg says she designed the suit to counter the stereotype that women must be super-slim to wear a bikini.
What do you think? Would you wear it?