Why are people doing the Ice Bucket Challenge?
The #IceBucketChallenge is the way The ALS Association is using social media to raise money and awareness for ALS, Amyotrophic lateral sclerosis disease, also known as Lou Gehrig's Disease.
And the social media campaign is working!
In the last two weeks The ALS Association has received $4 million in donations, which according to the association is increase from this time last year.
Our own Dan Shaffer took the challenge live on TV.
It started with Barb Newhouse, The ALS Association's President and CEO. Here's her video challenging others:
Now many people are helping to raise money and awareness for ALS. Even our Ashley Glass took the challenge: