TAMPA, Fla. - The annual shopping event known as Black Friday is quickly morphing into Black Everyday, as retailers offer more sales and doorbuster deals earlier than ever.
Once upon a time shopping on Thanksgiving Day was considered taboo, but now brick and mortar stores are opening their doors on the holiday, so shoppers will have to give up some of their day off to take advantage.
"No way," said Mohammed Ghannoum, who's disgusted with the Thursday doorbuster event offered at Best Buy. "I'd rather be with my family spending time with people and friends instead of standing in line."
"I never would come," said Bob Estivo, who said he does most of his shopping at Best Buy, but not during doorbusters. "Never. And fight with people? No way," Estivo said.
But sellers are banking on a different sentiment from customers. Stores like Target, Wal-Mart, Kmart, Sears, and Best Buy are all offering some of their most aggressive pricing Thursday evening.
Wal-Mart opens at 6 p.m. and has three separate doorbuster events at 6, 8, and 8 a.m. Friday morning.
Target is opening at 8 p.m. Thursday and will remain open until 11 p.m. Friday.
Best Buy is opening at 6 p.m., and will have a "mystery" doorbuster deal announced online at 11 p.m. Thursday.
"It actually seems like not as many people are coming being that they're opening early," said Mike Urso, who's camped outside of Best Buy for the last eight years. Urso said the purpose is less about the merchandise and more about the camaraderie.
"I'll call it a family reunion even though they're not family," Urso said.
"It's a Thanksgiving tradition we've done here and we see each other once a year."
Some shoppers are finding that so many sales are going on simultaneously that it's a confusing process.
Best Buy shopper Leslie Hornyak of Parrish has a solution: get rid of the entire Black Friday tradition.
"Just give the deals all the way through Christmas," he said. "Not just all on one day of the year."