Black Friday has become the most anticipated shopping day of the year in recent years, mostly because of all the hype surrounding it.
But this year, more and more reports are looking at the numbers and saying the deals on the day after thanksgiving are really not that great.
Once again this year, millions of shoppers will skip out on thanksgiving dinner, stand in the cold, and forgo sleep, just for the chance to rush a store at midnight.
But in many cases, it's not worth it, according to a new analysis by the wall street journal.
In a report titled "The Myth of the Black Friday Deal," the journal reports that hundreds of gifts from Barbie dolls to blenders are priced below Black Friday levels later on.
It checked prices at 50 retailers, and said once you remove a few midnight doorbuster deals, prices tend to be lower two weeks before Christmas.
But from the doesn't that stink file, how those super Black Friday doorbuster deals sell out so fast.
$100 laptops,$9 toasters are all great, but stores often have no more than 20 in stock.
Doesn't that stink? But it gets us in the door, where we buy other items that are not at the lowest prices of the season.
No matter what analysts and price surveys say about Black Friday, its not going to fade away anytime soon.
An entire industry has grown up around it, and shoppers will continue to line up, no matter what.
As always, don't waste your money.