Tampa Bay Business Journal: September 16, 2013

TAMPA - In this week's Tampa Bay Business Journal segment, editor Alexis Muellner why some local businesses still are not using social media, the good news for building owners in Bradenton, and the benefits employers get from healthier employees.

Companies are slowly discovering the value in connecting with consumers through social media. The problem is business owners have not always found the time spent on Facebook or Twitter turns into money immediately.

What businesspeople are finding is the loyalty connecting with social media users can build. That loyalty can increase revenues in the long haul.

Owners of office space in Bradenton are finally starting to smile. The vacancy rate in the city fell from 36.2% to 29.4% in the past twelve months. That is the first time the rate is below 30 percent since 2010.

Fewer available offices means the local economy is rebounding as tenants are renewing leases or moving back into the city.

Thursday the Tampa Bay Business Journal held the Healthiest Employer Awards. The awards honor companies who make commitments to have a healthier workplace through various wellness programs.

One example is Fowler White Boggs PA. The law firm started a program with an on-site biometric screening called "Know Your Numbers" where employees are given scores in various health categories. The company also provides "concierge-level" physicals free of charge.

For more information on these stories, click on the video player on the left, go to www.youtube.com/watch?v=MuhfE-xpp_Y or pick up this week's Tampa Bay Business Journal available on newsstands.

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