Tampa Bay Business Journal: October 18, 2013

TAMPA - In this week's Tampa Bay Business Journal segment, editor Alexis Muellner discusses the rebranding of the Tampa Theatre, why some former Universal Health Care executives may be forced to pay back money, and how the Bay Area's outstanding health care professionals are.

The Tampa Theatre unveiled a new logo this week for its 87th birthday. During their rebranding process, Theatre officials learned your message needs to be clear and communicated throughout all your digital platforms.

A successful rebranding can increase both recognition and revenue. The Theatre hopes their new logo which plays off their historic marquee will do just that.

The Florida Department of Financial Services (FDFS), the court-appointed receiver for bankrupt Universal Health Care, is demanding some former company executives return around $250,000 paid to them in 2012.

The St. Petersburg-based company filed for Chapter 11 bankruptcy on February 6.

The FDFS is claiming the former executives "were aware or should have been aware of the insolvency or pending insolvency" of the company when they received around the money.

This week the Tampa Bay Business Journal held its annual Health Care Heroes Awards. The ceremony honors physicians, hospice workers, volunteers and people who work in healthcare technology project who do not always receive the recognition they deserve.

For more information on these stories, click on the video player on the left, go to www.youtube.com/watch?v=FKYkJbyr5tg or pick up this week's Tampa Bay Business Journal available on newsstands.

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